Black Friday
Amazon
A Sailor Studio, in collaboration with Bizsys and CP+B agency, had the pleasure of producing two videos for Amazon as part of the Black Friday campaign. The Fake Out-of-home (FOOH) videos integrated Computer Graphics and Live Action Capture, showing a giant Amazon tape being unraveled along Copacabana Beach in Rio de Janeiro and in Pelourinho, Salvador.
The main challenge was to create visually stunning and seamlessly integrated pieces capable of generating doubt about their authenticity, making people question whether it was real or fake.
To overcome this challenge, we mobilized our multidisciplinary team at Sailor Studio, ensuring that the image capture was aesthetically appealing and worked seamlessly for integration in post-production. We leveraged our expertise in computer graphics and live-action production to ensure a seamless fusion between the real and digital worlds.
The campaign was a success, becoming one of the most talked-about and shared in the realm of Fake Out-of-home. The high engagement from the audience was evident, with many wondering how the feat had been accomplished.
Credits
Agency: Bizsys
Client: Amazon
Client: Amazon
Year: 2023
Sailor Studio
Production Company: Bizsys and Sailor Studio
Executive Directors: Rodrigo Cassino, Luccas Oliveira, Gustavo "GGA" Almeida
Account Manager: Thais Sousa, Leticia Cacace
Live Action Directors: Luis Guilherme Chagas, Vittin Alencar (RJ), Wendel Assis (Salvador)
DoP: Kaê Rodrigues (RJ), Wendel Assis (SSA)
1st Camera Assist: Raphael Assumpção (RJ), Gabriel Santos Dias (SSA)
Lead 3D: Eliel Guimarães
Post-Production Coordinator: Luiz Alejandre "Ryan"
Color Grading: Reginaldo Lucca
Post-Production: Eliel Guimarães, Rafael Matheus, Luccas Oliveira
SFX: Chico Castellano
Casting RJ: Gabi Januário, Gabriela Kohatsu, João Freire
